Online B2B marketplaces : How to Engage Both Buyers and Sellers
B2B online marketplaces face a major challenge – how to please both sellers and buyers whom they service. It is a problem of any marketplace solution that connects sellers to buyers, as you need both supplies of quality goods or services to attract classy buyers and vice versa. This problem concerns the entire lifecycle of an online marketplace, not only the early stages of development when you need to convince browsers to pay a visit to your website and find quality products there.