Turning B2B Marketplaces into Business Development Tool

Zoé Kahn

You can start small and grow big by using an online B2B marketplace as a retailer. There are entrepreneurs that are doing pretty good by taking advantage of B2B marketplaces to reach customers all over the world. But it pays off to start and develop your own B2B platform, where you can offer both your products and goods from other retailers and manufacturers.

Turning a B2B marketplace into a business development tool is not that hard for companies that know how to use advanced technologies to their own advantage.

Scale Up Your Business through Marketplace Model

Using a B2B platform as a stepping-stone for business development enables you to reach new market segments and introduce new product offerings in the process.

You are also providing more value to the customers as online B2B marketplaces offer advanced functionalities such as product search and filtering, customized offers and personalized settings.

The B2B marketplace model allows you to expand your revenue channels and introduce new distribution channels to your clients.

Sure, you need to also deal with invoices, contracts between companies participating in your marketplace, and keep various business records with you, but you can deal with the challenges of paperwork by automating a good number of procedures.

Marketplace software is about the automation of processes and procedures and once you have a structured marketplace model working, you can move on to automate almost any procedure. Moreover, the application of machine learning and artificial intelligence tools will help you develop your business marketplace into a customer-centric one.

Develop Customer-Centric Business

Once you have your B2B platform up and running, you are free to customize and control the entire customer journey within the marketplace.

This, in turn, gives you unparalleled understanding and insights on how your customers purchase and sell goods and services, what they are looking for and how as well as where bottlenecks appear during the process of buying and selling products.

You cannot get information about these processes and behavior if you are using external B2B marketplaces such as Amazon for example, but an internally developed one or a Saas (service as a software) marketplace solution will give you the whole picture. Furthermore, you can track individual customers and groups of customers, which enables you to introduce the right functionality and offer both services and products that are in demand by the companies on your marketplace.

Advantages of Developing Own B2b Platform

B2B marketplaces offer advantages to both retailers and manufacturers:

  • • You can convert on your site or purchase directly from producers
  • • Connect vendors and customers directly, including internal departments (e-procurement)
  • • Automate your sales and introduce multi-channel strategy
  • • Test products, services and marketplace features
  • • Adding third-party suppliers at any time

These are the basic advantages of using a B2B platform of your own to develop your business.

Concluding Words

Some company owners are afraid that managing a global B2B marketplace is too much of a challenge to deal with. Sure, there are challenging moments but overall you get the opportunity to develop new markets and customer segments and offer an enhanced service to both suppliers and purchasers. You can actually turn your B2B platform into the center of your business strategy and develop your entire business around this service.


Realted articles

Request a demo or get in touch

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Why choose Uppler?

  • 1-month launch with our all-in-one solution

  • Specialized in B2B e-commerce

  • Integration team to make your project easier

What our client say about us

Chloé Perrono

Platform manager at Business France

"Customer service is highly responsive and the plateform is easy to use.
The solution has a great adaptability, great value for money and enables a fast implementation"


Free ressources to get your project started

Livre blanc

Comment créer une marketplace B2B

our white paper on b2b marketplace creation and how to choose appropriate software


Stratégies digitales en e-commerce B2B

conference on digital strategies for b2b ecommerce

Business Plan

Modèle pour une plateforme multi-vendeurs

business plan template for a marketplace