5 key requirements and features of a B2B marketplace
First: Confidentiality is one of the main rifting points between B2B marketplaces and their B2C counterparts. Sellers must be able to protect sensitive information about their products. Their appearance (fashion industry), their tech specs (electronics) to avoid copycat, and of course their price. It is also useful from a brand equity perspective. Sellers should be able to select buyers depending on their positioning. A premium fashion brand might try to avoid being distributed by a discount retailer. From that perspective, filling exhaustive profiles, and having them duly checked by an operator, is the key to building trust between both sides of the marketplace.
