August 21, 2017
Let’s touch up a little bit on the technical issues of the marketplace creation. First we need to understand how marketplaces operate as programs. A marketplace functions thanks to interactions between four basic layers:
The first approach to creating those four bricks is what we could call the unified approach, ie having a single SaaS technology provider for all 3 core layers of the marketplace, with integration capabilities when it comes to the additional bricks. This is one of the solutions we have embraced at Uppler. We believe it gives marketplace designers the solid foundations they need in terms of features and UX/UI, across all layers of the marketplace.
The other approach is more modular. You connect an external front office to a back and middle office built using a proprietary solution. This is a good approach to creating a very tailored and carefully crafted product, but unsurprisingly, this solution comes at the expense of price and time to market. The crux of the problem is the front office layer. Most available technologies are suited for B2C environments. To match the requirements of B2B buyers (in terms of navigation depth of information...) those front office technologies need time consuming and expensive modifications, with mixed results. Once more, it’s all about trading off between convenience and customization.
It is worth noting that those 2 approaches are not necessarily mutually exclusive. Uppler for instance can accommodate complex requirements and modular infrastructures through its open API, that allows for easy integration.
Every year, thousands of trade shows and professional events around the world welcome visitors curious to discover the world of brands. As key players in the exchange of international products and services, trade shows pave the way to a new channel of communication.
January 10, 2021
As the B2B e-commerce industry grows, it becomes vital to get involved. Managing these online stores can be new but does not pose any difficulties if it is an obstacle that holds your back.Therefore, it’s time for you to harness the potential of a B2B e-commerce site to offer your customers the best and stay up to date.
December 23, 2020
The digital economy us disrupting the world as we know it. The rise of retail e-commerce between businesses and consumers is upsetting industries. Now, the impact extends beyond Amazon and eBay to reach B2B companies around the world.
November 1, 2020
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