Amazon: From Online Marketplace to B2B Platform and Leading Cloud Provider
In less than 20 years, Amazon managed to expand from a bookstore through an online marketplace and a leading global B2B marketplace to the largest world provider of cloud services.Jeff Bezos, Amazon’s founder, has been developing his online store and marketplace competing with Jack Ma, founder of Alibaba, but Amazon has diversified in many more online services than any other leading B2B marketplace.