B2B E-Commerce is the near future: 3 Things that Improve the Buying Experience

Zoé Kahn

B2B e-commerce is simply synonymous with business-to-business e-commerce where products are sold through online portals on the internet. In today’s technology world, e-commerce is booming. It is widely used by companies to improve their operational efficiency.

A new trend called mCommerce has also joined the race. In addition, retail e-commerce is changing at the speed of light due to the introduction and adoption of AR (augmented reality) and VR (virtual reality). With mobile technology constantly evolving, how can B2B e-commerce survive and work better, is the most important area of interest for industry experts and researchers?

The B2B e-commerce market is changing rapidly. More and more companies are adding an online sales channel to sell their products and services to grow their business.

For a successful e-commerce company, a strong platform is essential. A perfect and strong B2B e-commerce platform not only helps boost sales and satisfy users but also proves to be a cost-effective option.

When it comes to B2B e-commerce, there is much more to say. How will this change in the future? How can it improve customer shopping experience? Will it be revolutionized or censured with the emergence of new technologies day by day? Well, there are three key elements that should accelerate and improve the future of B2B e-commerce.

A self-service platform

B2B buyers prefer e-commerce platforms to create their order. It provides all the information required by B2B buyers that are necessary to make an informed ad thoughtful purchasing decision. With various e-commerce websites and mobile apps, users can access all the details they find needed – whether is it the price, volume, quality, size, expected delivery date, or even comments and reviews. Therefore, using this information, they can place their order themselves via using any device such as PC, phone, etc.

Self-service shopping offers several advantages:

• This is profitable because several products can be compared with their prices and the best to be selected.

• It also frees up sales staff because it manages these order-taking activities and greater concentration can be given higher value-added tasks and business development.

• This site is available 24/7. Buyers no longer must wait for offices to open so they can place their order.

Engagement cross-canal

Fluid cross-channel experiences for B2B e-commerce platforms are essential, no matter how the customer or prospect contacts you, whether online, over the phone, or through one of your distribution partners.

The customer chooses how, when, and where to engage with you and these cross-channel commitments must provide the expected experience for all customer needs and requests. The e-commerce site must make it possible to take an order easier, regardless of the channel chosen by the customer.

The sales team can continue conversations, respond to objections, and can also offer a valuable human connection to build a relationship and loyalty with the customer.

An e-commerce platform can also meet other customer needs than the direct ordering, such as a simple quote request.

Smart customization

The customer now expects the seller to know his purchase history and quickly offers him the right products at the right price.

This is the purpose of customization: products and solutions must be configurated to meet the requirements and needs of the company, the presentation of the right components, and spare parts according to the solutions of previous purchases.

In addition to these three major elements of B2B e-commerce, there are several other trends that play an important role in the success of e-commerce today.

Dynamic pricing

We are facing an extension of request for quotes and also request for proposals. These B2B e-commerce trends help businesses set prices based on unique customer needs, sales volume, and order history.

Mobile-friendly websites

According to the study, it indicates that more than half of B2B buyers are from the new generation, and flying over a giant stuck of papers is a big no for them. They prefer to use their mobile phones to navigate and buy B2B products.

Subscription-based business models

These models are gaining popularity in the B2B space. They help make the online shopping process more convenient for the customers: they will have access to a platform offering products at the best price for a fixed price, which will rapidly be profitable. No hidden side fees.

On-site search function

If customers are unable to find what they are looking for on your website, they will simply turn to another website for that. This means that it is important to do everything you can to optimize the user experience to not create any confusion.

It is your turn!

All these elements and trends together improve the future of customers' B2B e-commerce experiences. The B2B e-commerce trend will dominate globally soon.


Realted articles

Request a demo or get in touch

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Why choose Uppler?

  • 1-month launch with our all-in-one solution

  • Specialized in B2B e-commerce

  • Integration team to make your project easier

What our client say about us

Morgan Clark

Platform manager at Label Corner

"Customer service is highly responsive and the plateform is easy to use.
The solution has a great adaptability, great value for money and enables a fast implementation"


Free ressources to get your project started

Livre blanc

Comment créer une marketplace B2B

our white paper on b2b marketplace creation and how to choose appropriate software


Stratégies digitales en e-commerce B2B

conference on digital strategies for b2b ecommerce

Business Plan

Modèle pour une plateforme multi-vendeurs

business plan template for a marketplace