June 1, 2020
A growing number of wholesale B2B marketplaces are borrowing design, marketing, and user experience practices from B2C marketplaces. The fact that most users are accustomed to B2C e-commerce sites that offer engaging and easy to use design, as well as fast checkout, is forcing B2B outlets to adopt the same practices.
Actually, the first online marketplaces that came to life were B2C marketplaces, with some of them developing into huge businesses worth billions of dollars. Evidently, a wholesale B2B marketplace can lean a lot from retail B2C marketplaces such as Alibaba or Amazon.
But what specific B2C practices should an online B2B marketplace follow and why?
A growing number of B2B marketplace is borrowing some user experience (UX) practices from their B2C counterparts.
Old-school B2B marketplaces were inclined to stick to a more “corporate” look and ways of buying but the reality shows that a simplified and more appealing design works for B2B marketplaces as well. This is due to the consumers looking for experiences they are already familiar with and features they know from their B2C marketplaces usage.
The same applies to the introduction of shopping carts in some B2B marketplaces, a feature that is copied from the B2C e-commerce model. Shorter purchasing process consisting of no more than two or three steps is another borrowing along with the so-called Easy-buying. Gradually, the existing B2C vocabulary and terms are expanding into the space of B2B e-commerce.
B2C e-commerce is performing because they are able to manage properly and automatically stocks. It is the point that is even more important in B2B because of the large number of products that are sold. That is why the possibility to coany B2B marketplace should have options for connecting to business systems like a CRM or an ERP as well to synchronize Inventory in real-time.
A wholesale B2B marketplace should enable customers to actively converse with clients and prospects regardless of where they are in the sales funnel and rhythm actions with alerts such as waiting orders and orders confirmation.
Moreover, as consumers tend to pay great attention to reviews a new trend in the B2B space is to allow comments on their platforms.
By enabling a B2C-like marketing strategy of ongoing and targeted conversations, you demonstrate that you do care for the specific needs and preferences of each of your B2B customers. Thus, your users will be able to engage in ongoing communication, which in turn enables them to build trust with their prospects and existing customers.
Furthermore, a growing number of B2B platforms are integrating multiple communication channels, such as social networks, into their open platforms, which in turn equips the vendors with powerful tools to reach their current and prospective customers.
Online B2B marketplaces are also increasingly adopting the widespread B2C e-commerce practice with platform accessible with no access in order to communicate with clients using multiple channels and enabling communication outside the platform.
Thus, a B2B marketplace enables their clients to familiarize with the products and services on offer, which was impossible with the older B2B platforms that required login credentials to communicate with a vendor.
Any online B2B marketplace can benefit from adopting B2C e-commerce practices like the ones listed above. In any case, you should not implement these practices blindly but carefully research what will work for your specific marketplace and target audience.
You should always have in mind that while some B2C practices are applicable for most B2B marketplaces there are still areas in which the two types of marketplaces differ a lot. For instance, you should definitely have more integration options than the average B2C marketplace and offer more payment options as well as customization features. In any case, it is worth exploring what B2C practices you can implement in your B2B marketplace.
Every year, thousands of trade shows and professional events around the world welcome visitors curious to discover the world of brands. As key players in the exchange of international products and services, trade shows pave the way to a new channel of communication.
January 10, 2021
As the B2B e-commerce industry grows, it becomes vital to get involved. Managing these online stores can be new but does not pose any difficulties if it is an obstacle that holds your back.Therefore, it’s time for you to harness the potential of a B2B e-commerce site to offer your customers the best and stay up to date.
December 23, 2020
The digital economy us disrupting the world as we know it. The rise of retail e-commerce between businesses and consumers is upsetting industries. Now, the impact extends beyond Amazon and eBay to reach B2B companies around the world.
November 1, 2020
1-month launch with our all-in-one solution
Specialized in B2B e-commerce
Integration team to make your project easier
Platform manager at Business France
"Customer service is highly responsive and the plateform is easy to use.
The solution has a great adaptability, great value for money and enables a fast implementation"