As a global event organiser, The SHOwP has spent years building trust with more than 48,000 exhibitors and 3.5m visitors. We understand their needs and expectations. Our first goal with this marketplace is to allow brands to sell their products and services, and help clients find, order and buy what they need, when they need it. But beyond that, our intention is to support our clients in dealing with the digitalisation of their business and their markets.” said Alexandre Lavoisier, CEO of The SHOwP.
Comexposium is one of the world’s leading event organizers. Globally, it hosts more than 135 B2B and B2B2C events across many different sectors, significantly in agriculture, construction, fashion, food, health, leisure, real estate, retail, security, students, tourism, and works council. At events, in over 30 countries, Comexposium welcomes more than 3,5 million visitors and 48,000 exhibitors annually. Headquartered in France, Comexposium’s employees and sales network operate in 20 countries.
Comexposium wants to support its customers before, during and after their exhibitions by providing new services to international suppliers and brands. In addition, the health crisis (Covid-19) motivated the group to accelerate its digitalization even if it managed to maintain events around the world.
Comexposium launched this new B2B marketplace platform (The SHOwP) in order to enhance an omnichannel strategy. It aims to support its clients throughout the year and during the transactional part. This B2B marketplace focuses on 3 verticals which are: fashion, food and sport. This is a real opportunity for organizers of trade fairs who already have a sound base of buyers and sellers. Indeed, Comexposium has developed a brand image of a trusted third-party by filtering the participants of its events and has given it a significant competitive advantage.
Comexposium chose the Uppler marketplace solution for its features adapted to B2B sector (Catalog confidentiality, Multiple pricing management, Native connection with Webhelp Payment Services), its event features (editorial link for each of the exhibitions, etc.) and its fast deployment in a context of health crisis which motivated the company to digitize quickly.
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